In The Memory of Guy Mascolo

The name of Gaetano “Guy” Mascolo is strictly connected to the one of his brother, Toni Mascolo. Together, adolescents, they helped their father at his hairdressing salon in Scafati (Naples), but soon at the age of 20 they founded in UK their own company that today represents one of the most successful hairdressing businesses in the whole world.

 

Toni and Guy opened their first salon in 1963 in Clapham, London with the simple and modest aim to keep their family together, surely unaware that their small project would lead to a huge chain of hairdressing salons all over the world.
When they were 10 and 12 the whole family moved to London, considered by their father Franco “the capital of the world”. But unluckily, they lost their mother aged 45, because of some complications after a gall bladder operation and it was hard for their father, devastated, to take care of his five children. For this reason, aged 18 and 20 decided to build a business to support the family, to keep them always together and to permit the youngest brothers to continue studying.
They worked almost 18 hours a day, seven days a week, earning never enough.
Nevertheless, thanks to their tenacity and diligence and the help of special people, like for example Toni’s wife Paula who worked in their salon from the very beginning, their business started to work finally.

It was in August 2009 that a terrible tragedy hit the family: Guy died aged 65, of a heart attack in his house in Dallas.
It completely destroyed Toni, as they were very close, not just brothers but real friends, above all after the foundation of their first salon, as they spent every second of their life together, just the two of them, with the aim of fighting to save the family.

Toni and his beloved brother Guy (Toni&Guy) can count 480 salons in the organisation, with more than 260 just in the United Kingdom. They have salons everywhere: in Saudi Arabia, Mongolia, Sri Lanka and Cambodia. Next year they will open even in Nepal. Toni&Guy is proud of clients such as Diana Ross and The Rolling Stones, as well as of its 55 British Hairdressing Awards in many categories including British Hairdresser of the Year and Best British Artistic Team.
What’s more, they have more than 8000 people as employees and an annual turnover of £ 175 million.
Toni is aged 72 today and he still cuts hair, because he loves it and has he said, he has no choice, it is the only thing he can do.

How To Be a Mobile Hairdresser

Mobile hairdressing services continue to soar in global popularity. From hairstylists to traditional barbers, these experts have years of extensive industry experience. Whether you need haircuts, coloring, perms, or last minute dye jobs, they have the tools and experience to make you look and feel great. Freelancers hairdresser have tapped into this market by providing mobile hairdressing services. Whether at the office or at home, they arrive in a timely and professional manner. No matter the style you seek, they can truly meet your needs within time and budget. With more freelance hairdressers on the market than ever before, how does one build a lucrative mobile based hair styling service?

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How to be a mobile hairdresser – source

 

What is a Freelance or Mobile Hairdresser?

Like the name suggests, freelance and mobile hairdressers take their respective businesses on the road,  they do not work in a salon, and the are able to make a living by providing mobile hair styling services. This is not much different from mobile tailors or clothiers that offer services to exclusive clientele. The difference with mobile hairstylists, however, is that they cater to all residential and commercial clients. This includes customers that are tired of waiting at local salons for hairstylists and barbers. Mobile services are affordable and also great for clients who are pressed for time. As part of any styling or haircut job, the freelancer offers a range of styles and professionally cleans up after the job is finished.

How tough is the Competition between Traditional Salons and Freelance Hairdressers?

Like any industry or niche, there is always competition available. With mobile hair design services on the rise, traditional salons have stepped up their efforts in attracting and engaging new and existing clients. In order to be successful in this challenging and fast pace industry, your services have to be impeccable. Your rates also have to meet customer needs within time and budget. Most of all, visibility is the key to securing recurring business and client patronage as traditional salon have fancy windows mobile hairdresser have not. With traditional salons now offering daily and weekly discounts, you must stay abreast of all the latest styles and genres in order to remain competitively viable. According to industry experts, freelance hairstylists must be willing to start off small in order to gain wider exposure and establish brand awareness.

Promotional Costs

In order to successfully market your mobile hair design services, you must have a strong campaign. This includes social media integration, along with optimized sites or blogs that appear in local search results. Mobile and traditional marketing techniques may also be costly; however, guarantee results as you build and grow your freelance hairdressing operation. Most believes that mobile hairdressers do not have many overheads but promotion is going to be a major expense for a business that do have high street window.

Hairdresser for Hospitalised, Elderly and House Bound People.

Mobile hairdressing services continue to soar in global popularity. From the latest haircut styles to coloring and perms, mobile hairdressers have years of experience and are committed to excellence in all jobs. They also have the tools and expertise to make you look and feel great. No truer is this than when it comes to clients that are elderly, homebound, or recently hospitalized. Due to the immobility of these individuals, they simply cannot make it to their local hair salons or stylists. As a result, they rely on mobile hairstylists to cut their hair at home or even at hospitals or private healthcare centers.

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hairdressing at home – source

Mobile Hairdressing Services

In the past, mobile hairdressers mainly facilitated busy professionals and clients. While this is still true, they now offer a full suite of services catered for senior citizens and elderly patients. This includes haircuts, along with blow drying, perms, coloring, and even hair dying. As always, mobile stylists are punctual and will work around a range of schedules. Their services have also received stellar reviews from past and present clients. At cost-affordable rates, mobile hairstyling services are guaranteed to make patients look and feel fresh. In fact, these services not only brighten up their day, but can encourage them to be happy despite their current predicaments.

Mobile Hairdresser Appointments

Due to the growing demand of mobile hairdressing services, it is advised to make appointments as soon as possible. Most slots get filled up pretty fast during the week. Whether for homebound or elderly citizens, mobile hairdressers truly care about their customers. In fact, they treat each customer like family, and help them select a style that best meet their needs. Just because many elderly citizens are homebound or in wheelchairs does not mean they are permanently immobilized. In fact, the right haircut can spruce up their look, while making them feel wonderful about themselves and life in nature. Even with busy weekly schedules, most hairdressers are also willing to clear some slots just to make elderly customers happy.

Special Needs Customers

Mobile hairdressers also facilitate special needs customers. These are usually customers that are wheelchair or bedbound. As always, mobile stylists will work with caretakers to ensure their client needs are fully met across the board. Similarly, they will work with nurses and other care providers provide the best haircuts and styles for their customers. Whether as surprise gifts or simple hygiene, mobile hairdressers are always available for elderly patients. All it takes is one phone call or e-mail to secure their services in a timely and professional manner. For more information please click here.

Mobile Highlights and Cut Review

Name: Sophie

Location: North London

Profession: Financial Analyst

Age: 28

organicstarfish: vogue-vita: … (via TumbleOn) Blonde Wicker Hair Reblog by Wicker Paradise and added to the wicker archive!

Have You Used A Mobile Hairdresser Before: In a way, yes. I had a friend of mine who used to do my braids for me. But then I got this big job in this big company and I could afford going to a professional hairstylist. I am the kind of person who would try different kinds of hairdressers, so I wouldn’t say I have one particular salon I go to. Then I stumbled upon your website as I was going about reviewing different hairdressers. I have never tried a professional hairdresser on wheels, so I thought your idea to be quite unique.

Why Did You Choose This Service: It was out of necessity and circumstances. I had just had a baby and I knew I had to be a full-time mom for months. This meant no time for my salon pampering and to be honest, I was frantic about this. Then it hit me, I had seen your website before and I decided to give it a try. I must say getting my hair done at the comfort of my home is really convenient. And your hairdressers are nice; they didn’t mind the several interruptions I had to make to go check on my baby girl.

Services: I am a fan of highlights so I stick to those most of the times. I also loved the family pampering pack which meant both me and my hubby could get our hairs done right at home. And still spend the time with our baby.

Would You Come Back For More: Absolutely! It is purely out of the convenience I get. I will definitely request a hairdresser on those days I am too lazy to drive out to a salon. Your hairdressers are quite friendly too and having someone to chat with while making your hair kind of brings back that old feeling I had with my friend.